5 Steps to Transparent Recruitment Marketing

5 Steps to Transparent Recruitment Marketing When it comes to transparent content marketing, Matt says believes  with the right technology, it’s possible to interrogate someone’s previous touch-points with your business and its digital properties, and fill in a lot of the gaps that marketers take for granted. Now, youre probably wondering who Matt is. Matt Hodkinson is CEO of  Influence Agents,  an inbound marketing firm specifically for B2B companies. Theyre a HubSpot partner, specialising in marketing automation and sales technology. Matt  knows the importance of transparency in content marketing and is happy to share some of his secrets. Marketing in the recruitment world In speaking to clients and prospects in the recruitment, HR and employer brand sector, one trend emerges time and time again is that candidate-focused marketing comes more easily than client-side, and the latter sometimes just never happens. It’s never been easier to “attach” your recruitment/HR brand to a particular sector, via content, but it takes an element of specialism and niching, which is a natural turn-off from the start. The braver companies are making strides, and the reality is that they’re no better set up than any other company, to steal a march in this area. By taking a niched approach across a number of different verticals youll have much more success than a generic  piece of content. When I talk about content I mean e-book, white papers, reports and videos. The winners in recruitment marketing will be the ones that take a niched approach. Check out Matts  5 steps to transparency in content marketing: 1. Start with people This should come easily to recruiters. Get access to the right marketing talent, in a core set of roles, to support a digital content-led approach: copywriters, developers, designers, marketers as the base team. Also spend time defining your buyer personas (most businesses have 3-5) and get under their skin through research and conversation. Don’t forget your own profile as a company core values, culture, story/journey, goals all go to inform your positioning. 2.  Use the right technology Access the right tools to support your inbound marketing like your CMS, CRM, email marketing, email marketing automation solutions as well as analytics tools. But realise that it’s a game of 90% people and process and 10% of technology. 3. Consider the customer journey Define it. Understand the stages that every prospect must go through in order to engage with your company. Don’t be afraid to create a “velvet rope” mentality and turn the tables. I think too many companies in this sector relinquish all power to the client, and it devalues you as a service provider, and makes yours a commoditised offering. If you’re truly experts at what you do, act like it! Have people feeling like they need to work a little, in order to get on your books not the other way around. 4.  Make meaningful content Don’t create it for the sake of creating content, but do make sure you’re able to produce relevant and powerful, targeted content when required. Every single piece of business you’ve ever done, I’ll wager, can be attributed to something you wrote or said. 5. Measure Analytics has moved on from the numbers game. Use the right technology to inform you of behaviours and actions taken by your prospects. You can even get alerted when they perform certain actions on your website, or if they achieve a lead score. Predictive lead analysis is more common now, too big data is changing the way we convert new business. Related: How LOreal uses Transparency to Drive Employer Branding

How To Make A Career Out Of Blogging - CareerMetis.com

How To Make A Career Out Of Blogging Photo Credit â€" bluediamondgallery.comMany eager writers will start a blog, either to fulfil their urge to write or to create a portfolio to help them find a career in writing elsewhere. But few of us ever think of turning a blog into a business model. There are many people around the world who are currently making big money simply by blogging, but what’s the trick? Here are few ways that blog your way to riches.1. Make your blog look professionalevalThe first step you must take is to make your blog look professional â€" no matter how informal the content may be. People aren’t going to stick around if it looks like a personal project. You can make yourself the brand, but must also stick to certain other criteria so that your blog is consistent.Create categories and make sure that posts follow some kind of structure. Start posting on a regular basis to prove that your blog is active. You may want to invest in web developers to make it look snazzier â€" blogs that stick too closel y to WordPress and Blogger templates can seem basic.2. Market on social mediaPhoto Credit â€" Wikimedia.orgevalIt’s important to link your blog up with social media. Set up pages for your blog. You can then synchronise your blog with Facebook and Twitter so that posts are automatically shared. From here you can start to find your readership Photo Credit â€" Flickr.comevalTechnically, you don’t even need to have your own to make money â€" you can make a few bucks by writing guest posts on other people’s blogs. There are many blogs that offer guest posts for money.You can make a career out of it you know the places to go.

151 Kelly Cairns The Tech Angel - Jane Jackson Career

151 Kelly Cairns The Tech Angel - Jane Jackson Career Kelly Cairns is The Tech AngelKelly has run her own award winning online business for the past 11 years and has worked with clients such as Universal Studios, large music arenas, TV personalities and Hay House Authors.She works with female entrepreneurs every single day who want to move their offline business to a successful online business, making money through their website and social media, and mainly without spending endless of hours trading time.Kelly has scaled her own business to the point where she no longer has to be trading time for money, and can step away knowing she can still make money, but also have a life! In this episode we chat about Kelly’s top tips for success and how she became The Tech Angel.Having won numerous awards, most recently VA of the year for the North East of England and Runner up VA of the year for the UK, Kelly is frequently invited to be on as subject matter expert for large tele-summits.She has helped business owners to leverage their income onli ne, through digital products, online courses and membership sites, some doubling their monthly income in less than 6 weeks!By combining the  right kind of tools  with good a solid  strategy, Kelly helps her clients  automate  their business effectively, find their soul mate clients, get their message out, position themselves as THE expert  and make more sales.Where to find KellyFacebook group  Website  VIP Tech Angel Club

I Quit My Day Job The 34 Month Update!

I Quit My Day Job The 34 Month Update! I can hardly believe it, but its time for my I Quit My Day Job update. I do these myself every 3-ish months and it always feels like I just did it. I think time goes much faster when youre 2 months shy of your 3rd Entrepreneuriversary! That snuck up on me super big time. Any ideas for a celebration? Id love to hear how youd wanna party with me! Click Play below to hear all about what Im working on in my 34th month (!) as a Woman of the World (aka full-time entrepreneur)! (And apologies for the points where the sound doesnt sync to the video very well I was having big time iMovie problems. Hopefully it aint too distracting!) Cant see the video? You can watch on YouTube here. Prefer to listen to this update? You can find the MP3 here. Peeps I mention: Jessica Swifts Nourishing Habits Kylie Bellard (here she is talking bout being a new Woman of the World, and again here)

How to Write a Good Data Analyst Intern Resume

How to Write a Good Data Analyst Intern ResumeWriting a good data analyst internship resume can be one of the most difficult things for those entering the industry. There are many resume formats that may be used and what may work in one industry may not be suitable for another. There are also many different skills required that make the job of an analyst so specialised that it becomes a disadvantage to have a less than perfect resume.If you decide to join a company that has a data analyst, you will need to find out how to write a good data analyst resume. The first thing you should do is search for people who have worked with the company. This can be done by talking to your friends and relatives, seeing what they say or searching the company's website and the alumni's page.By doing this you will get an idea of the kind of work that the data analyst does and also find out how they did it. If you speak to someone who has worked with the company and have not come across their resume the n you may want to speak to them about it. They may be able to advise you on what you should include in your own resume.It is very important to point out a specific skill that you have and try to highlight any achievements you have that prove that you are skilled. You should talk about your work experience and your interest in the field that you would like to enter. Although you will not get a job without any sort of experience, it can be a great asset if you are willing to put your name down for consideration.Be sure to highlight your extra skill or expertise that could really benefit the company. You should not just concentrate on what you have done in the past but also point out what you might be able to do in the future. This is because your data analysis skills will be on show in the job interview so make sure that they stand out.Twriting good data analyst intern resume As a beginner in the field of data analysis, you should write your resume as simply as possible to avoid givi ng away any secrets that could prevent you from being hired. For example you may have worked in a different field before but did not mention it in your resume. However, if you use a data analysis program that has a unique feature that is only applied in one company, you can mention it and the employer will be impressed that you are capable of using such an advanced tool.Writing a good data analyst internship resume can be very time consuming but if you have prepared properly, it will not be long before you get the job. For those looking to secure an entry-level position at a major company, you should spend some time creating a resume that will show them that you have the qualifications to do the job.

Should You Use Color on Your Resume (Updated + Examples)

Should You Use Color on Your Resume (Updated + Examples) Spread the loveWhen it comes to your resume, it’s important to stand out from the crowd. After all, hiring managers may have to sift through hundreds of job candidates to fill just one position. Obviously, you want them to focus serious attention on your resume, right? To do that, you need to make sure that the hiring manager who sees your resume is truly interested in learning more about you.That will help lead to more interviews and a better chance of landing the job you need. Some job-seekers incorporate color in a resume as a way of drawing attention to the document. In this post we’ll examine the issue of resume color, and whether it’s wise to use colors other than black and white.Applicant Tracking Systems and Color On a ResumeMost companies today automatically screen your resume. Nearly 75% of candidates are rejected by the ATS and many times its because the resume isnt formatted properly.Applicant Tracking Systems instantly recognize black text but may struggle with fan cy colors, graphics and icons. Since you need to get past those systems to be considered by an actual human, it’s important to comply with the machine’s expectations.ATS Resume Test  You can see how your resume performs in an actual ATS scan with our Free Resume Review:Free Resume Review(We wrote a good post here on why you should never have a  creative resume).What Do the Experts Say About Color on a Resume?First, we should note that the experts have differing views on this topic. Some old-school traditionalists argue that resumes should always be presented in clear, black and white.Others subscribe to the idea that some color is okay â€" if you don’t get carried away. Many in the design professions are in favor of an even more liberal approach. They believe that graphics, colored text, and other resume dressing can help to showcase design capabilities in a way that mere text cannot. As a rule, though, almost everyone agrees that resume color should be used sparingly.Here is an example of a resume with color that uses color appropriately to break up the different sections and give the resume a more modern look:VerdictUsing a bit of color to break up sections and give your resume a more modern look is just fine. You should however avoid fancy graphics, images and icons as this could cause the resume to be automatically rejected by an ATS.(We wrote a good post here on why you should never have a  creative resume)Remember Why You Have a ResumeIt is vital to remember why you use a resume. Your resume has a purpose, after all, and that purpose is to convey critical information to potential employers. That means that the document needs to be clear and presentable to readers. At the same time, however, it needs to be professional and serious. That’s important if you want people to take your application seriously. Resume color can impact that presentation if you don’t handle it with care.Never forget that you’re trying to make the right kind of impression . Color is a powerful tool that can impact emotions and thoughts. Resume color is no different. The wrong colors, or too much color â€" can distract from an otherwise stellar presentation. With that in mind, one thing is clear: your use of resume color must be designed to enhance your presentation.You can still use some design on your resume but dont get too creative.Tips for Using Resume Color ProperlyIf you are intent on using resume color, these tips can help you to use those hues to your advantage:Make sure there’s a reason for any resume color usage. Conservative use of color can help to separate information and make the document easier to digest. For example, you may be able to incorporate those color options into your subheadings or highlight special skills.Do not use resume color just to demonstrate your creativity.Limit your palette selection. While you might be tempted to choose multiple resume colors for variety, avoid that temptation. If you’re using color to highli ght information, try to rely on just one or two. Anything more can be distracting.In the end, the choice of whether to use resume color is one that only you can make. A bit of color is generally acceptable, if your resume meets the right standards and you choose colors that are compliant with the ATS. It’s far more important, however, to focus on the content of the document, and properly showcase your relevant skills. Those skills and your potential value as an employee will ultimately determine your odds of landing an interview and job. Should You Use Color on Your Resume (Updated + Examples) Spread the loveWhen it comes to your resume, it’s important to stand out from the crowd. After all, hiring managers may have to sift through hundreds of job candidates to fill just one position. Obviously, you want them to focus serious attention on your resume, right? To do that, you need to make sure that the hiring manager who sees your resume is truly interested in learning more about you.That will help lead to more interviews and a better chance of landing the job you need. Some job-seekers incorporate color in a resume as a way of drawing attention to the document. In this post we’ll examine the issue of resume color, and whether it’s wise to use colors other than black and white.Applicant Tracking Systems and Color On a ResumeMost companies today automatically screen your resume. Nearly 75% of candidates are rejected by the ATS and many times its because the resume isnt formatted properly.Applicant Tracking Systems instantly recognize black text but may struggle with fan cy colors, graphics and icons. Since you need to get past those systems to be considered by an actual human, it’s important to comply with the machine’s expectations.ATS Resume Test  You can see how your resume performs in an actual ATS scan with our Free Resume Review:Free Resume Review(We wrote a good post here on why you should never have a  creative resume).What Do the Experts Say About Color on a Resume?First, we should note that the experts have differing views on this topic. Some old-school traditionalists argue that resumes should always be presented in clear, black and white.Others subscribe to the idea that some color is okay â€" if you don’t get carried away. Many in the design professions are in favor of an even more liberal approach. They believe that graphics, colored text, and other resume dressing can help to showcase design capabilities in a way that mere text cannot. As a rule, though, almost everyone agrees that resume color should be used sparingly.Here is an example of a resume with color that uses color appropriately to break up the different sections and give the resume a more modern look:VerdictUsing a bit of color to break up sections and give your resume a more modern look is just fine. You should however avoid fancy graphics, images and icons as this could cause the resume to be automatically rejected by an ATS.(We wrote a good post here on why you should never have a  creative resume)Remember Why You Have a ResumeIt is vital to remember why you use a resume. Your resume has a purpose, after all, and that purpose is to convey critical information to potential employers. That means that the document needs to be clear and presentable to readers. At the same time, however, it needs to be professional and serious. That’s important if you want people to take your application seriously. Resume color can impact that presentation if you don’t handle it with care.Never forget that you’re trying to make the right kind of impression . Color is a powerful tool that can impact emotions and thoughts. Resume color is no different. The wrong colors, or too much color â€" can distract from an otherwise stellar presentation. With that in mind, one thing is clear: your use of resume color must be designed to enhance your presentation.You can still use some design on your resume but dont get too creative.Tips for Using Resume Color ProperlyIf you are intent on using resume color, these tips can help you to use those hues to your advantage:Make sure there’s a reason for any resume color usage. Conservative use of color can help to separate information and make the document easier to digest. For example, you may be able to incorporate those color options into your subheadings or highlight special skills.Do not use resume color just to demonstrate your creativity.Limit your palette selection. While you might be tempted to choose multiple resume colors for variety, avoid that temptation. If you’re using color to highli ght information, try to rely on just one or two. Anything more can be distracting.In the end, the choice of whether to use resume color is one that only you can make. A bit of color is generally acceptable, if your resume meets the right standards and you choose colors that are compliant with the ATS. It’s far more important, however, to focus on the content of the document, and properly showcase your relevant skills. Those skills and your potential value as an employee will ultimately determine your odds of landing an interview and job. Should You Use Color on Your Resume (Updated + Examples) Spread the loveWhen it comes to your resume, it’s important to stand out from the crowd. After all, hiring managers may have to sift through hundreds of job candidates to fill just one position. Obviously, you want them to focus serious attention on your resume, right? To do that, you need to make sure that the hiring manager who sees your resume is truly interested in learning more about you.That will help lead to more interviews and a better chance of landing the job you need. Some job-seekers incorporate color in a resume as a way of drawing attention to the document. In this post we’ll examine the issue of resume color, and whether it’s wise to use colors other than black and white.Applicant Tracking Systems and Color On a ResumeMost companies today automatically screen your resume. Nearly 75% of candidates are rejected by the ATS and many times its because the resume isnt formatted properly.Applicant Tracking Systems instantly recognize black text but may struggle with fan cy colors, graphics and icons. Since you need to get past those systems to be considered by an actual human, it’s important to comply with the machine’s expectations.ATS Resume Test  You can see how your resume performs in an actual ATS scan with our Free Resume Review:Free Resume Review(We wrote a good post here on why you should never have a  creative resume).What Do the Experts Say About Color on a Resume?First, we should note that the experts have differing views on this topic. Some old-school traditionalists argue that resumes should always be presented in clear, black and white.Others subscribe to the idea that some color is okay â€" if you don’t get carried away. Many in the design professions are in favor of an even more liberal approach. They believe that graphics, colored text, and other resume dressing can help to showcase design capabilities in a way that mere text cannot. As a rule, though, almost everyone agrees that resume color should be used sparingly.Here is an example of a resume with color that uses color appropriately to break up the different sections and give the resume a more modern look:VerdictUsing a bit of color to break up sections and give your resume a more modern look is just fine. You should however avoid fancy graphics, images and icons as this could cause the resume to be automatically rejected by an ATS.(We wrote a good post here on why you should never have a  creative resume)Remember Why You Have a ResumeIt is vital to remember why you use a resume. Your resume has a purpose, after all, and that purpose is to convey critical information to potential employers. That means that the document needs to be clear and presentable to readers. At the same time, however, it needs to be professional and serious. That’s important if you want people to take your application seriously. Resume color can impact that presentation if you don’t handle it with care.Never forget that you’re trying to make the right kind of impression . Color is a powerful tool that can impact emotions and thoughts. Resume color is no different. The wrong colors, or too much color â€" can distract from an otherwise stellar presentation. With that in mind, one thing is clear: your use of resume color must be designed to enhance your presentation.You can still use some design on your resume but dont get too creative.Tips for Using Resume Color ProperlyIf you are intent on using resume color, these tips can help you to use those hues to your advantage:Make sure there’s a reason for any resume color usage. Conservative use of color can help to separate information and make the document easier to digest. For example, you may be able to incorporate those color options into your subheadings or highlight special skills.Do not use resume color just to demonstrate your creativity.Limit your palette selection. While you might be tempted to choose multiple resume colors for variety, avoid that temptation. If you’re using color to highli ght information, try to rely on just one or two. Anything more can be distracting.In the end, the choice of whether to use resume color is one that only you can make. A bit of color is generally acceptable, if your resume meets the right standards and you choose colors that are compliant with the ATS. It’s far more important, however, to focus on the content of the document, and properly showcase your relevant skills. Those skills and your potential value as an employee will ultimately determine your odds of landing an interview and job.

How To Successfully Change Careers - Work It Daily

How To Successfully Change Careers - Work It Daily Thinking of making a career change? Are you scared of how it may affect your relationships, your lifestyle, even your health? You aren't alone. These roadblocks commonly keep people stuck in unsatisfying professions.A career pivot isn't easy. Your dream job will not land in your lapâ€"you have to do the work. By taking responsibility and facing these obstacles head on, you will find that success in a new career could be just around the corner. Fear Of The Unknown via GIPHY When considering a career change, it's like standing on the edge of a cliff. You are contemplating a major life alteration. The common anxieties of putting yourself out thereâ€"rejection, failure, even fear of successâ€"can halt your potential. How does one fight off those fears?Tip 1. Embrace your fear. Live in it. Get comfortable with it. Take a piece of paper and write down all of the horrible things that could happen if you were to take the plunge. Use this exercise to think through potential hazards. Go through each line item and problem solve. How would you handle each worst-case scenario?Tip 2. Use your fear as a motivator. Fear is primal. The body uses it as a form of protection and for good reason. No one should take a major life change lightly. The trick is to harness and use your fear, and not just as an excuse for staying complacent. Once you work through your fear list in the exercise above, put the list aside for a bit and then eventually revisit. When reassessi ng this list, think of the opposite or best-case scenario for each of your fears and allow yourself to feel the happiness it would bring. Use that happiness to recognize your vast potential and take action. Lack Of Professional Experience via GIPHY Sure, there are some careers where certain credentials and experiences are necessary. You won't make the change from accountant to figure skater overnight. Be realistic when plotting the road map to your dream job and be ready to commit to the necessary work to achieve your career aspirations. Tip 1. Assess your transferable skills. You may find that you have a multitude of existing skills that would make you a valuable asset in your desired career. Take an online skills assessment and connect the dots. Tip 2. Upskill your soft and hard skills. Once you have evaluated your current skill set, compare and see what you need to add to your roster. What skills could you potentially gain through free online courses? Are there any podcasts or webinars offering insight into your desired field? You could seek out additional responsibility in your current job. Tip 3. Get out there! Your network is your net worth. You know that saying that it's all about who you know, there is validity in that. Drawing upon the right connections can open many doors. If you don't yet have any established relationships in your new field of interest, start researching dedicated networking groups. Research professional events and volunteer opportunities, consider an internship. Developing these relationships will be crucial to getting your foot in the doors that your resume can't quite open…yet. Financial Stability via GIPHY If you plan on making a leap into a new career with minimal experience, chances are, you may have to make some concessions on your salary expectations. While not always the case, it is better to be prepared.Tip 1. Do your research. You should map out the average earnings in your desired role. Take into account if your dream job normally offers benefits. Compare your findings against your current budget and see what potential cuts need to be made. Tip 2. Test drive. Once you know what adjustments need to be made within your budget, try adapting your lifestyle and adhering to your new budget for a few months. Be disciplined and be honest with yourself. Are these changes that you can live with? This should involve open and honest conversations with your spouse and/or other family members. Tip 3. Create an emergency fund. While adhering to your new budget take the extra savings and place it in an emergency fund. If you are expecting an annual bonus or tax return, plan to stash th at in the fund as well. You will feel comforted knowing you have a nest egg to fall back on, should you need it. If you are unhappy in your current role, you owe it to yourself to investigate alternatives that would inspire and ignite your passion. Life happens fast. Don't let these anxieties put you on the sidelines when you could be having major wins in your professional life! Do your research, make a plan and GO FOR IT! And remember, you got this. Looking for more advice on how to advance your career? Work It Daily can help, starting today! When you join our career growth club, you get access to courses, coaching, and a community that pushes you to become a better professional and take ownership of your career growth. Whether you're looking for a promotion, thinking about changing careers, or need help figuring out your next big career move, we can help! So, what do you say? Let's get started growing your career today! From Your Site Articles 7 Inspirational Career Change Quotes - Work It Daily | Where ... Ready To Make A Career Change? Heres What You Need To Know ... 3 Challenges Job Seekers Face When Making A Career Change ... Related Articles Around the Web 10 Steps to a Successful Career Change How To Change Careers, According To 50 People Who Made A Pivot How To Change Career When You Have No Idea What Youre Doing Have you joined our career growth club?Join Us Today!